Her work has been emotionally and financially satisfying as she has not treated it as a business but has taken each client like family. To help couples have a lasting match, Priya not only counselled them, but she also published a book that has marital pearls of wisdom. Priya insisted on clients thoroughly getting to know each other before committing a lifetime. It was her matrimonial version of speed dating, but the speed was limited to the event – not after that. Sparks would fly with some and not with others, and from there on, interested parties could start a courtship that would mostly result in marriage. Here the clients got to see and interact with all their choices in one space. She called 200 singles with their parents to a meet-and-greet event at a 5-star hotel in a bold move. Priya was the only matchmaker to innovate her approach.
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A full roster meant that she was working 24X7X365, but there was no compromise in her personal attention and effort for every single client. Her fame led her to expand her reach across India and globally with enterprising clients from the USA, UK, Australia, etc. Before she knew it, key HNIs were approaching her to find their child a suitable life partner until she was the matchmaker of choice for almost every top business or Bollywood family in Mumbai. What started as passionate advocacy transitioned into a growing business due to her success rate and careful approach. She chose to intervene for loved ones and help ensure communication, transparency, and expectations before matches were made. Priya got unusually lucky with finding a loving and supportive husband, but many in her time were victims of this system. It was purely based on references of well-meaning but biased aunts and uncles. Priya Shah started her career because she understood how antiquated the earlier arranged marriage system was, with couples getting hardly any time to get to know each other. She doesn't mince her words about the challenges and guides the couple and their families for maximum compatibility.
Mainly she sets the expectations suitable for all parties, girl or boy, mother or father. While she makes suggestions keeping the overall future in mind, she is firmly in her client's corner and does not ask them to fabricate or do anything that hides their true light. It shows in her approach and her conversation. No client is difficult in Priya's eyes, for everyone has a perfect mate to complement their temperament. She counsels everyone to keep the expectations real before suggesting the most suitable profiles. She also understands clients' parents – their actual family dynamics, expectations, and disposition. She also spends time with her clients and understands their vision of life after marriage, expectations, "must haves," and concerns. She vets each candidate's background via financial checks, thorough references, and a lot more.
She meets her clients and ensures that the profile is honest (no photoshopped photos can ever pass her keen eye).
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The most significant plus point about Priya Shah is that only she handles her clients. Priya has found her niche by being able to rise above the constraints of digital and old-world matchmaking while being empathetic and true to her clients. Then again, the isolation of the pandemic took its toll on singles worldwide, making them yearn for a romantic connection. On the other hand, a recent matchmaking reality show has made several people wonder about the "compromise" that some old-school matchmakers may expect and made them shudder at being labelled a "negative" client. The risks include catfishing, algorithm-based, impersonal matching and lack of thorough vetting. On the one hand, the digital quick-fix has led to a string of broken hearts and cynicism. And a true matchmaker like Priya Shah, will arrange a match knowing that love will inevitably follow.Ĭelebrating 30 successful years of being "The Elite Matchmaker", Priya Shah explains how digitization, Netflix and the pandemic have changed the matchmaking landscape and helped strengthen her core values even more. This part sometimes requires the assistance and guidance of an expert matchmaker. Yes, falling in love is wondrous but rising in love needs passion tempered with compatibility.
Such a relationship can be liberating rather than restrictive. A loving and companionable marriage of minds, bodies and souls is a thing of utter beauty.
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